Apparently, Foursquare is testing NFC check in’s at it’s headquarters.  Two things strike me about this:

1. Foursquare realizes that GPS alone is not enough to comfort merchants with the check in.
2. Consumer-oriented technology companies need to “eat their own dog food” much more than they probably do.  Everyone in the company should be immersed in and obsessed with the consumer experience.  Everyone in the company should be a power user of their own app.

It can be easy to let our daily responsibilities and areas of focus take us away from the holistic user experience.  Nothing is more important.