Augmented Reality as Key Retail Enabler

No Comments » Tuesday, November 24th, 2009 by Pete Reilly

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I have found that very often retailers can lag other industries in terms of adoption of more operational technologies, but in terms of customer-facing technologies, which are increasingly powerful and prevalent, they will need to be leaders to differentiate and survive.

Nikki Baird, analyst at RSR Research, wrote a blog post recently entitled “Augmented Reality in Retail”.  In it, she comments:

“[Augmented reality is] closer than you think. And, just as online changed consumers’ expectations from retailers, new user interfaces will easily have the same impact, forcefully thrusting retailers once again to the forefront of consumer technology adoption. Whether they’re ready or not.”

This is clearly going on via the web and even the Sunday paper with companies like Best Buy and Wal-Mart. Increasingly, this technology will be used to differentiate the in-store experience in new, exciting, and innovative ways.

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This entry was posted on Tuesday, November 24th, 2009 at 4:18 pm and is filed under Augmented Reality, Mobile, Retail, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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