Thank goodness AT&T was down all during NRF 2010.  It allowed me to focus on walking the floor without the distraction of various business associates trying to get in touch with me. 

While I can’t say I didn’t miss something, I was able to cover the entire floor.  Here are the top 10 things I found of interest as it relates to technology which impacts the customer experience.

Very few of these will have a massive impact in the short run.  Some may not even be at NRF next year.  However, I believe they point towards the future of retail technology.  I will follow up with a blog post on each outlining what I believe to be their benefits as well as challenges they will have in achieving mainstream retail adoption.

1. Intel/Microsoft Digital Display
2. Fashionista by Rich Relevance
3. IBM/Cisco Mobile Concierge
4. Modiv
5. IBM Social Media Data Mining
6. Lightspeed by Xsilva
7. Transaction Tree*
8. Identity Mine Retail Map
9. FaceCash
10. Ikan

*full disclosure – I am not an investor, but I have been an informal advisor to Transaction Tree.  And I just happen to like them.

Update – after originally posting this, I learned that I missed Swagg, which would definitely have made the list.   More on them in a follow up post.

Tags: Customer Experience, NRF, Retail, Technology

This entry was posted on Thursday, January 14th, 2010 at 2:08 pm and is filed under Customer Experience, Retail, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.