I’ll admit to being somewhat enamored with augmented reality technologies and their potential impact on the retail customer experience.   Not only does this potentially impact the in-store customer experience, but I think it’s a powerful way to extend the real shopping experience into virtually unlimited points of distribution.  Fashionista by Rich Relevance, is a great example of this.

I think the impact for retailers down the road gets interesting.  At what point does the in-home shopping experience come close to the in-store shopping experience?  Is there a point where customers will gravitate more to these virtual experiences?  It’s likely a ways out, but I think it puts additional pressure on bricks and mortar retailers to continue to innovate the experience in-store/restaurant, etc.

I’ve also recently written a post on this topic if you are interested in more detail.

Tags: Augmented Reality

This entry was posted on Friday, January 29th, 2010 at 3:30 pm and is filed under Augmented Reality, Retail, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.