The Modiv Media Shopper offers value to both the customer and the retailer.  As you will see below, customers can scan products as they shop, see their running total, and are made aware of deals based on their location in the store (and seemingly other criteria).  Checkout is done simply by handing over the scanner (and I would think at least a visual check by the cashier).

The future of in-store technology is increasingly in the hands of the consumer.  We’ve gone from cashier-run checkout to self-checkout, to now checkout with a store-provided mobile device.  In the near future, we will see self checkout with the customers own device along with  relevant promotions and services that you can only get on proprietary devices today.  These applications will be powered by software like RedLaser running on the customers smartphone.

In-store mobile is just getting started.  Innovative retailers will use it to gain preference, differentiation and competitive advantage.

Tags: Customer Experience, Mobile, Retail

This entry was posted on Wednesday, January 27th, 2010 at 3:30 pm and is filed under Customer Experience, Mobile, Mobile Commerce, Retail, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.