I’m not sure how I missed this one.  Thanks to Alan Taetle for pointing it out to me.   I remember seeing their booth at NRF, but it just looked like a bunch of tchotchke’s with an attitude.  Needless to say, I missed this for my top 10 list, but in retrospect this likely would have gotten a top spot.

We’ve been hearing about digital wallets for a long time now.  At CES last week, Qualcomm CEO Paul Jacobs announced Swagg.

According to the PDF I found at Pixelatedeek.com,  “Swagg enables smart, efficient and rewarding transactions on the go.  Swagg allows users to purchase, share and exchange gift cards, receive and redeem offers, view loyalty card points or balances, share content and more – straight from the convenience of a mobile device.”

According to an article by Mike Freeman of the Union tribune, Paul Jacobs (Qualcomm’s CEO) said the mobile-gift-card portion of the Swagg platform should be available before the next holiday season.

There are quite a number of new players in the mobile payments space – Square, Mophie, FaceCash and more traditional players like VivoTech and Verifone.  Swagg is a big play, but Qualcomm is a great company (as is their Atlanta-based subsidiary driving this – Firethorn) with massive resources and global reach.

Swagg has the potential to significantly impact the customer experience as it relates to loyalty and gift cards making them both mobile and social.  Definitely one to watch.

There’s not much on the website yet, but here’s a slick video for your enjoyment.

Tags: Customer Experience, Mobile, Retail, social media, Technology

This entry was posted on Monday, January 18th, 2010 at 4:00 pm and is filed under Customer Experience, Mobile, Mobile Commerce, Retail, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.